300+ anti-LGBTQ bills were introduced in the first half of 2022 alone. To fight that hate with love, we created a campaign at the NYC pride parade that did more than just raise awareness — a QR code on “bill-boards” and other assets let you fax the steamiest excerpts from queer novels to the lawmakers responsible. (Fax is still the official correspondence of politicians, which actually makes sense considering how antiquated their beliefs are.)

When it was all said and done, we sent 3 million faxes, earned 214 million impressions and got threatened with legal action by representatives in 6 states. But the best part? 15 of those bigoted bills were buried.

In an effort to be seen as more of a travel brand (as opposed to simply a car rental company), Enterprise Rent-A-Car wanted to create an online magazine focusing on purpose in travel. We concepted and produced several documentary-style videos focusing on using travel to pursue one's passions. We also came up with a manifesto video to launch the new endeavor. 

To bring attention to eBay’s Certified Refurbished brand, we utilized some pretty famous comedians to talk about how their relationship would be in shambles after the pandemic without these products.

To introduce their new ‘Be Your Way’ tag Burger King with David the Agency set up shop at San Francisco Pride and served a rainbow wrapped whopper. 

The social reactions to the video were a mixed bag: positive, negative and somewhere in between. So, we decided to respond by partnering with an origami artist for two days and created over 50 custom-wrapped responses for influencers, journalists, fans and even a few critics. 

THE BIGGEST SNEAKER DROP OF THE YEAR… HAPPENED BY ACCIDENT.

For over a decade, sneakers have dominated holiday wish lists. This year eBay tasked us with taking over the sneaker conversation during the gift giving season. But due to the pandemic, we couldn’t do a traditional in-person drop. So, we created a story in which NBA All-Star Anthony Davis accidentally dropped 500+ coveted sneakers off of Santa’s sleigh. To get them to sneakerheads, we built an AR chimney and gave them 5 chances a day to lock down a grail.

SMELLS LIKE LEGIT SNEAKERS

To celebrate the expansion of eBay’s Authenticity Guarantee to ALL Nike, Jordans and Adidas we created a product that reflected one of the most intricate steps in the authentication process—scent. We launched a candle with the fragrance of authentic, unworn sneakers.

People tweeted. We listened. And brought back the internet's beloved Chicken Fries inspiring a movement online and off. People laughed, people cried tears of joys and people ran into stores.
Over and over again. #ChickenFriesAreBack

Dell wanted to highlight all of its verticals through one cohesive campaign, so we told the story through the people using the computers and the perspective of those machines. Dell makes products, that work for you.

In 2014, the subservient chicken returned with a whole new attitude. We brought him back in print, digital and social. And this time he wasn't playing nice.

Most cobranded efforts are boring at best. When Lay's came to SUBWAY looking to partner up we decided to do something a little more dramatic.

In this playful series, we coupled chips & subs together and let the sparks fly. Secrets were revealed. Couples broke up, made up and broke up again. All ending in a no holds barred reunion special.

Experiential Activation in Times Square for the launch of Microsoft Kinect.