We learned a concerning statistic that people weren’t living for their future they were living for the now, and retirement and the ease of mind can let the now feel even better. Working with Lincoln Financial we created The Action Plan which helped people learn about how to live for the future by doing things they enjoy. To showcase what Lincoln offers and show different perspectives on how planning is the smart decision for you and your family, we created a docu-series with a wide range of celebrity talent. We enlisted mega-podcaster Rich Roll to host the series. We took him out of the studio and into the real world to tell stories with famous celebrities and athletes. From Andre Agassi to Walker Hayes to Morgan Housel and Sarah True—they spoke of their careers, passions and plans for themselves and their families. In the end we created Lincoln’s most-seen campaign to date, creating their highest brand awareness, and a shift for 60mm Americans on how they view the way to plan.