For eBay, we created the ultimate sneaker drop—It started with NBA All-Pro Anthony Davis trying to help Santa Claus deliver presents, but in the process, he lost 500 pairs of kicks. We teased the drop with a countdown clock on the site, and once the drop happened—users could win sneakers using our AR tool to catch the the presents we dropped down the chimney. Ultimately sneaker heads wanted to win the big prize of the latest, and hottest new sneakers from eBay.