In 2014 gay rights were a lot different then they are now, and it was only eleven years ago. So, we wanted to educate people and attempt to kill bigotry that floods a minority community. Working with Burger King we introduced the Proud Whopper, a burger wrapped with the colors of the rainbow during pride in San Francisco. People flocked to Burger King to find out what was so different about this Whopper. But when they opened the wrapper, they found the same Whopper they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” We also worked with an origami artist to spread the word on social through his different creations using the Proud Whopper wrapper.